Selfridges & Co

Estee Lauder introduces a new, multi-tasking beauty benefit creme that protects, perfects and moisturises

Embracing Estée Lauder’s philosophy “Every Woman Can Be Beautiful,” new Daywear anti-oxidant beauty benefit creme SPF 35 offers a whole new approach to achieving beautiful skin. Powered with the most advanced complex of skin-essential anti-oxidants, Estée Lauder’s new Beauty Benefit Creme “does it all” in just one single step for even-toned, healthy-looking skin now and into the future.

Available in two skin-perfecting tints to suit a wide range of skintones, Daywear anti-oxidant BB creme SPF 35 is an oil-free, light-feeling beauty benefit creme for all skin types that protects, perfects and moisturises skin all at once. Worn alone or under foundation, this multi-benefit creme provides skin with sheer coverage to minimize flaws and maximize skin’s natural radiance, while controlling excess oil and inhibiting shine for a beautiful finish. Powered with Estée Lauder’s most powerful, proprietary super anti-oxidant complex and advanced broad-spectrum SPF 35 sunscreen, skin receives advanced protection from environmental assaults, while sheer pigments, brightening optics and light-reflective pearls work in synergy to perfect skin. Additionally, a potent blend of balanced hydrators and barrier-boosting lipids provide deep, lasting moisturisation. Skin achieves complexion perfection, as it’s powerfully protected, beautifully perfected and moisturised all at once to help skin resist the look of first signs of ageing.

Previewing exclusively at Selfridges from 2 January.