Reiss

The sunshine season

An optimistic and happy season, SS12 is a time for hopes, dreams and desires.

The story is set in the L.A. pool of sun, modernity and style.

Womenswear radiates Nineties-inspired, modernist tailoring. Grungy leathers, slouchy knits and floor-sweeping maxis offer a relaxed vibe and coquettish flirtation is with 1940s poolside glamour.

Menswear has an artistic and romantic approach to tailoring, mixing vintage-inspired prints and fabrics with more structured pieces and poolside moments exude personality in bold colours and prints.

Each trend plays its part with a different element in the spotlight each month.

SS12 is where a carefree, relaxed and playful approach to dressing is the story of summer.